For several years, I oversaw the sponsorship program for The New Yorker Festival, a 3-day arts and culture celebration in venues throughout New York City.

Each sponsor—representing diverse categories from auto and finance to consumer electronics and packaged goods—received a custom program designed to integrate their product into the event experience. 

A Festival HQ featured advertiser sampling stations, sponsored activities, and custom events. Sponsors also received site-specific activations at the event's many venues and parties.

Sponsorships were promoted through a branding campaign in print, online, radio, and outdoor media.